CAMPBELL, Texas — The new template for trading cards could soon be making its way to the cards industry.
The card market is expected to be worth more than $10 billion by 2020, according to a new research report from the consulting firm McKinsey & Co. That means a huge chunk of the money in the cards business is likely to go to people who want to trade cards online, such as brokers and retailers.
Card brokers are already paying for virtual cards, which are essentially prepaid cards that are exchanged for actual cards.
In the coming years, there will likely be more opportunities for cards companies to start paying people to trade for them.
McKinsey &s has been working on a template that can be used to create a personalized card that is more customized to a buyer’s needs.
Instead of selling individual cards, the new template allows customers to trade in bundles of individual cards for a fee.
For example, if a buyer wants to trade a set of six cards for $250, the buyer would have to purchase six individual cards and pay the $250 fee on top of the $125 card.
The card broker could then make the final purchase by buying the cards from a bank, credit union or other trusted source, like a physical store, for a higher price.
McKinseys report shows that consumers are paying for card transactions through the internet and in stores.
“Customers are not buying cards from retailers, but they are buying from a broker,” said John J. DeLong, an analyst with McKinsey, in an interview with the Wall Street Journal.
DeLong estimates that the number of people using the online marketplaces to trade card games is likely more than 50 million, and he expects that number to grow.
The McKinsey report, which analyzed card market data from May 2016 to June 2017, found that online card trading accounted for around one-third of total card-selling revenue in 2020.
McNays report said that in 2018, about 6.3 million Americans were expected to trade on online platforms, up from 6.1 million in 2016.
But online trading grew at a slower pace than brick-and-mortar trading, with a total of about 7.3 percent of all retail card transactions in 2020, up slightly from 6 percent in 2017.
It is also unclear how many card-trading cards consumers actually purchase and sell.
DeLong said that it was not possible to estimate the number that are actually used in retail card trades, as there are no clear data points to back up the claim.